Every year, one lucky girl is deemed hot enough to lead Sports Illustrated's iconic Swimsuit Edition - which is estimated to be read by an incredible 70million people.

This year, the trouser-tighteningly awesome choice is a certain Kate Upton - who was first discovered by Sports Illustrated last year, when she won their Rookie Of The Year title.

It's been a meteoric - but very well deserved - for the blonde 19-year-old (yes, really, she's still a teenager). But is anyone complaining? Nope, we didn't think so.

Altogether now: Upton girl, we're in love with an Upton girl, you know we've seen her in her Upton world...