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ZOO MAN IS LIVING IN HMV'S SHOP WINDOW FOR 127 HOURS, TO RAISE MONEY FOR EVERYMAN CANCER CHARITY. WATCH HIM LIVE ON THE STREAM ABOVE NOW!

To donate to the Everyman cancer charity: www.justgiving.com/ZOO127hours
To Tweet Luke: @ZOO_UK, @ZOOMan_UK
For more on 127 Hours and the stunt: @127HoursMovie

ZOO aren't the type to step down from a challenge. We've wrestled Olympians, smashed world records and enchanted quite a few fine ladies out of their clothing - for the mag of course.

So, when we were offered the chance to live in HMV's shop window on Oxford Street for 127 hours to coincide with the film's release on DVD and Blu-ray (out now) and raise substantial amounts of cash for the Everyman cancer charity, we jumped at the chance.

When we say 'we' - ZOO actually means Luke Jones, our intrepid Account Manager who tops up Zootoday.com with all of our adverts. Mr. Jones loves a bit of charity work, in fact he was punched in the stomach by a female cage fighter for this very reason.

Luke enters the window on Sunday 5 June at 10am. And you will be able to watch his every move live, on the webcam above. But that's not all, during the 127 Hours Challenge Luke will complete tasks which you, yes YOU can set him via our social media! Why not take a picture of yourself with him on Oxford Street, then tweet it to us?

In a confined space of 2m by 1.8m, Luke will try everything from world records, to building forts and probably chatting up stray women who pass the window, which he will leave on Friday 10 June at 5.00pm!

ZOO, 20th Century Fox UK and HMV hope to raise awareness of testicular and prostate cancer through the event, fronted by ZOO.

You can also follow Luke progress at: www.facebook.com/ZOOMagazine and www.facebook.com/127Hours